In 2026, a strong product or service still depends heavily on how it is introduced to the market. Capturing an audience early, building interest, and driving initial engagement are common markers of a well-run launch.
Consider Spotify’s U.S. debut in 2011, an often-cited example of strategic launch marketing. Before its official launch, Spotify used an invite-only beta phase to create a sense of exclusivity and anticipation. That approach built curiosity and demand, and it fostered a community of early adopters who became advocates for the brand. The marketing team leaned on these early adopters to generate organic buzz on social media, on Facebook in particular, and across other digital platforms.
Partnerships were also central to Spotify’s entry into the U.S. market. At the F8 developer conference in September 2011, Sean Parker (a Napster co-founder and early investor in both Facebook and Spotify) helped announce a Facebook-Spotify integration that, according to reporting at the time, drove roughly 1 million new users. The company also invested in content marketing, using stories and narratives to explain how it was changing music consumption. Launch events and media placements kept Spotify visible during the rollout.
This combined approach helped Spotify reach well over a million U.S. users within months of launch, setting the stage for its later position in the global music streaming market. The planning and execution behind that launch illustrate the role a capable launch marketing team can play in bringing a product to market.
Today, the environment for product launches is more competitive. New technologies, shifting consumer behavior, and a larger digital ecosystem raise the stakes. Choosing the right launch marketing agency is one way to navigate that complexity.
In this guide, we highlight 22 launch marketing agencies with track records of helping clients grow. These agencies range from full-service growth shops to specialists in a single channel, each applying strategies tailored to a client’s needs. Whether you are a startup preparing your first launch or an established brand introducing a new product line, the agencies below offer relevant expertise.
A note on transparency: this guide is published by Deviate Labs. We have included our own agency in the list and described our work using the same factual criteria applied to every other agency here. Where we cite our own results, we have attributed them as self-reported.
1. Deviate Labs
Location: Los Angeles, CA, USA
Founded: 2014 by Chad Riddersen and Raymond Fong
Contact: hello@deviatelabs.com
Deviate Labs is a full-service growth marketing agency that develops strategies for product launches. Its founding team is led by a former aerospace engineer and a Silicon Valley investment banker, a background the agency says shapes its mix of analytical and creative work. Deviate Labs describes its approach as cross-pollinating marketing tactics across industries, and it organizes engagements around its proprietary ASP™ Sales Flywheel framework. The agency reports working with clients ranging from Shark Tank startups to large enterprises.
Deviate Labs positions itself as covering the full customer journey rather than launch buzz alone, from brand narrative through conversion and retention. Its published work includes launches for Dollar Shave Club, Lollaland, and .Tech, among others.
Notable clients include Automattic (WordPress), Hello Bello (Kristen Bell and Dax Shepard), Dollar Shave Club, and .Tech Domains.
2. Viral Nation
Location: Ontario, Canada
Founded: 2014 by Joe Gagliese and Mat Micheli
Contact: viralnation.com/contact-us
Viral Nation is a global influencer marketing agency that helps brands launch and promote products through social media. The agency reports a network of more than 1 million influencers across platforms and niches. It uses a data-driven process and proprietary technology to match influencers to each campaign, with the goal of improving reach and return on investment.
One of Viral Nation’s stated strengths is developing content that drives social engagement and conversions. It works with brands to shape creative concepts that fit each brand’s voice and values while drawing on its network of content creators. Its services span product launches, brand awareness campaigns, and sales-focused pushes.
Notable clients include Uber, Logitech, Urban Outfitters, and Ubisoft.
3. SmartSites
Location: Paramus, NJ, USA
Founded: 2011 by Alex Melen and Michael Melen
Contact: contact@smartsites.com
SmartSites is a full-service digital marketing agency that helps businesses build and grow their online presence. It focuses on website design, search engine optimization (SEO), and pay-per-click (PPC) advertising, and it works with clients to develop strategies aimed at traffic, engagement, and conversions.
SmartSites emphasizes data-driven decision making, using analytics and tracking tools to measure campaign performance and refine its approach. The agency reports having launched more than 900 websites and generated over $100 million in revenue for clients.
Notable clients include Rolls-Royce, Rakuten, Audi, PokerStars, and NJIT.
4. The Influencer Marketing Factory
Location: Miami, FL, USA
Founded: 2018 by Alessandro Bogliari
Contact: hello@theinfluencermarketingfactory.com
The Influencer Marketing Factory is a global influencer marketing agency that helps brands launch and promote products on TikTok, YouTube, and Instagram. It focuses on Gen Z and Millennial audiences and works with the creators who reach those demographics.
The agency offers end-to-end campaign management, from strategy and influencer selection through content creation and performance tracking. It is a TikTok and Instagram creative marketing partner and builds campaigns around current platform trends and features.
Notable clients include Google, Meta, Universal, Unilever, and Amazon.
5. EmberTribe
Location: Greensboro, NC, USA
Founded: 2015 by Thomas Jones and Josh Sturgeon
Contact: embertribe.com/contact-us
EmberTribe is a performance marketing agency that helps brands launch and scale paid social and paid search campaigns. It combines data-driven insights with creative strategy to build campaigns across platforms such as Facebook, Instagram, Google, and LinkedIn, with a focus on measurable results.
EmberTribe emphasizes continuous testing and optimization, running experiments to identify the ad formats, targeting strategies, and creative elements that perform best for each client. Its team tracks platform features and best practices to keep campaigns current.
Notable clients include Breyers, Cloudflare, Fruit of the Loom, Unilever, and Staples.
6. Sociallyin
Location: Atlanta, GA, USA
Founded: 2011 by Keith Kakadia
Contact: info@sociallyin.com
Sociallyin is a full-service social media agency that helps brands build and manage their presence across major social platforms. Its services include social media strategy, content creation, community management, and paid social advertising, with a focus on engagement and measurable results.
The agency’s team of designers, videographers, and copywriters develops content designed to fit each brand’s voice and goals, and it uses data and insights to refine campaigns over time.
Notable clients include Samsung, DICK’S Sporting Goods, Runway Rogue, Money Crashers, and BearPaw.
7. GrowthRocks
Location: New York, NY, USA (HQ in London, UK)
Founded: 2014 by Theodore Moulos and Effie Bersoux
Contact: hello@growthrocks.com
GrowthRocks is a global growth marketing agency focused on data-driven digital marketing and growth-hacking strategies. It uses a multi-specialist model, assigning dedicated experts across growth disciplines rather than relying on generalists. The agency reports serving clients across 16 countries, and its team built its own venture-backed startup, Viral Loops.
GrowthRocks emphasizes rapid experimentation and low-budget tactics to find effective ways to grow a business. Its team of developers, consultants, marketers, and designers works together to design and implement growth plans.
Notable clients include FedEx, Volvo, Nestlé, and a range of fast-growing startups across multiple continents.
8. NoGood
Location: New York, NY, USA
Founded: 2017 by Mostafa ElBermawy
Contact: nogood.io/contact-us
NoGood is a growth marketing agency that helps startups and established brands grow their online presence. It offers paid social, paid search, and email marketing to help brands acquire and retain customers across digital channels.
NoGood emphasizes rapid experimentation and data-driven optimization, testing and iterating to find the tactics that work best for each client. Its team tracks current trends and best practices in digital marketing.
Notable clients include Invisibly, JVN Hair, SteelSeries, Intuit, and ByteDance.
9. Channel V Media
Location: New York, NY, USA
Founded: 2017 by Gretel Going
Contact: hello@channelvmedia.com
Channel V Media is a full-service PR and digital brand development agency that helps companies launch and grow their presence. It focuses on earned media and influencer partnerships, with services that include media relations, thought leadership, and social media management.
The agency emphasizes securing media placements and partnerships that build brand awareness and credibility, drawing on a network of media and influencer relationships. Its client roster includes companies such as IBM and Hilton.
Notable clients include Bluecore, BreezoMeter, Bold Commerce, Meatless Farm, and Infragistics.
10. Swidia
Location: Chicago, IL, USA
Founded: 2018 by Jack Chen and Frank Jiang
Contact: contact@swidia.com
Swidia is a growth marketing agency that helps consumer startups launch and scale user acquisition. It specializes in paid social and creative testing, working to acquire new users and customers on platforms such as Facebook, Instagram, and TikTok.
Swidia pairs a creative studio with a testing methodology, developing ad creative and running continuous optimization to identify top-performing variants for each campaign.
Notable clients include Dude Wipes, Cameo, SoundCloud, Opendoor, and Casper.
11. Lyfe Marketing
Location: Atlanta, GA, USA
Founded: 2011 by Sean Standberry and Keran Smith
Contact: lyfemarketing.com/contact-us
Lyfe Marketing is a full-service digital marketing agency that helps small businesses build and grow their online presence. It focuses on social media management, PPC advertising, and email marketing, offering options aimed at smaller budgets.
The agency emphasizes education and transparency, working with each client to build strategies that fit their goals and budget while providing regular reporting.
Notable clients include West Coast Goalkeeping, Bill DeWees, FunParkGo, StreamShift, and Jalia Walda.
12. Growfusely
Location: Ahmedabad, India
Founded: 2018 by Pratik Dholakiya
Contact: hello@growfusely.com
Growfusely is a content marketing agency that helps brands grow organic reach with SEO-focused content. It offers blog content, guest posting, and link building to improve search rankings and drive organic traffic.
The agency emphasizes quality and originality, with writers and editors producing researched content aligned to SEO best practices. Its reported work includes organic growth programs for brands such as Wrike and Social Jukebox.
Notable clients include Shopify, JetOctopus, Semrush, Document360, and Trustpilot.
13. Growth Division
Location: London, England
Founded: 2019 by Tristan Gillen
Contact: hello@growth-division.com
Growth Division is a growth marketing agency focused on helping pre-seed and seed-stage startups scale. Rather than a fixed team, it assembles custom groups of freelance channel experts to work alongside a startup’s founding team, which it presents as a flexible, cost-effective model for early-stage growth.
The agency covers paid social, content marketing, email marketing, and conversion rate optimization, helping startups identify and scale their most effective channels.
Notable clients include Addland, Weavr, startups.com, Breezy, and Oddbox.
14. The Goat Agency
Location: London, England
Founded: 2015 by Arron Shepherd, Harry Hugo, and Nick Cooke
Contact: goatagency.com/contact-us
The Goat Agency is a global social media agency that helps brands run influencer marketing campaigns at scale. It focuses on TikTok, Instagram, and YouTube, with services spanning influencer discovery, campaign management, and performance tracking.
The agency uses a proprietary influencer marketing platform to identify and activate influencers across geographies and languages, and its team provides strategic and creative support.
Notable clients include Fireball, Dell, Audi, M&Ms, and Nivea.
15. Fresh Content Society
Location: Evanston, IL, USA
Founded: 2014 by Scott Emalfarb
Contact: s@freshcontentsociety.com
Fresh Content Society is a boutique social media agency that helps brands manage their social presence through content and community management. It focuses on Instagram, TikTok, and Pinterest, with services that include content creation, influencer partnerships, and paid social advertising.
The agency emphasizes content built to fit each brand’s audience, working with clients to develop a distinct voice and visual style.
Notable clients include LINE-X, Bath Planet, KFC, Manny’s Deli, and True Value.
16. The Shelf
Location: Atlanta, GA, USA
Founded: 2013 by Atul Singh and Lauren Jung
Contact: theshelf.com/schedule-a-demo
The Shelf is a full-service influencer marketing agency that helps brands run campaigns across multiple social platforms. It focuses on micro and nano influencers, with services that include influencer discovery, content creation, and campaign management.
The agency emphasizes long-term brand-influencer partnerships and vets influencers for fit with a brand’s values and style.
Notable clients include Lenox, St Pierre Bakery, The Honest Company, KISS, and Nite Ize.
17. Ubiquitous
Location: Los Angeles, CA, USA
Founded: 2021 by Jess Flack, Brandon Gambucci, and Alex Elsea
Contact: ubiquitousinfluence.com/contact
Ubiquitous is a global influencer marketing agency that helps brands run campaigns on TikTok, Instagram, and YouTube. The agency reports a network of more than 100,000 influencers across verticals, with a full suite of services covering influencer discovery, content creation, and campaign management.
Ubiquitous uses proprietary technology to select influencers based on factors such as audience demographics, engagement rates, and content style, and it provides performance reporting to help brands refine their strategy.
Notable clients include Lyft, Samsung, Netflix, Doritos, and Amazon.
18. MOMENTiQ
Location: Los Angeles, CA, USA
Founded: 2023 by Alex Elsea
Contact: alex@bemomentiq.com
MOMENTiQ is an influencer marketing agency focused on campaigns on TikTok and YouTube. It provides end-to-end services covering influencer discovery, content creation, and campaign management.
The agency emphasizes creative strategy and storytelling, building campaign concepts around current platform trends and features. It reports executing large-scale campaigns, including a partnership with The Recording Academy for the GRAMMYs.
Notable clients include Mattel, NZXT, American Express, Higround, and Skylar.
19. HireInfluence
Location: Los Angeles, CA, USA
Founded: 2011 by Jason Pampell
Contact: hireinfluence.com/contact
HireInfluence is a full-service influencer marketing agency that helps brands run campaigns across multiple social platforms. It focuses on long-term brand-influencer partnerships, with services that include influencer discovery, content creation, and campaign management.
The agency uses proprietary technology to select influencers based on factors such as audience demographics, engagement rates, and brand affinity, and it provides performance reporting to help brands refine their strategy.
Notable clients include Grammarly, McDonald’s, Ricola, Southwest Airlines, and Nickelodeon.
20. Orange Pegs
Location: Irvine, CA, USA
Founded: 2013 by Lucas Hamon
Contact: orangepegs.com/grow-your-business-free-assessment
Orange Pegs is a growth marketing agency that helps startups and SMBs grow their online presence. It focuses on inbound marketing and growth hacking, with services that include content marketing, email marketing, and conversion rate optimization.
The agency emphasizes rapid experimentation and iterative optimization, testing and refining growth strategies to help clients focus on their most effective channels. It also offers support and training to help clients build in-house growth capabilities.
Notable clients include Headcount Management, Solucient, Tradier, Nicklas Staffing, and VIAcode.
21. Ladder.io
Location: New York, NY, USA
Founded: 2014 by Jonathan Brody and Mike Taylor
Contact: ladder-growth-review.typeform.com
Ladder.io is a growth marketing agency that helps companies of all sizes launch and scale their online growth. It focuses on experimentation and rapid iteration, with services that include growth planning, campaign management, and creative optimization.
The agency uses a proprietary technology platform that applies AI and machine learning to test and optimize growth strategies, alongside performance reporting to support data-driven decisions. Its client roster includes companies such as Booking.com, Meta, and Nestlé.
Notable clients include Meta, Cellucor, Nestlé, IDEO, and Floyd.
22. NeoReach
Location: San Francisco, CA, USA
Founded: 2014 by Jesse Leimgruber
Contact: team@neoreach.com
NeoReach is an influencer marketing agency that helps brands run campaigns across multiple social platforms. The agency reports a database of more than 3 million influencers and a suite of proprietary tools for identifying, activating, and tracking influencer partnerships.
NeoReach matches brands with influencers based on factors such as audience demographics, content style, and brand affinity. It also offers content creation, performance tracking, and campaign management. Its client roster includes companies such as Amazon, Walmart, and Airbnb.
Notable clients include Amazon, Airbnb, Casper, FanDuel, and Honda.
23. Moburst (Bonus)
Location: Tel Aviv, Israel
Founded: 2013 by Gilad Bechar and Lior Eldan
Contact: info@moburst.com
Moburst is a global mobile growth marketing agency that helps brands launch and promote mobile apps and games. It focuses on App Store Optimization (ASO), user acquisition, and mobile-first creative, with end-to-end services for mobile growth and engagement.
The agency uses proprietary ASO technology to optimize app store listings for visibility and downloads, and its media buyers run user acquisition across channels such as Facebook, Google, and TikTok. Its client roster includes companies such as Google, Samsung, and Uber.
Notable clients include Samsung, Uber, Reddit, Calm, and Abide.
Conclusion
Launching a new product or service is an important moment for any business, and the right launch marketing agency can influence how well that launch goes. The agencies in this list represent a range of capabilities, specialties, and track records. Some are full-service partners that can handle a launch from strategy through execution, while others specialize in a single channel or tactic.
Choosing an agency is only the first step. Strong results usually come from working closely with an agency partner to build a strategy suited to your specific strengths and opportunities. That means staying open to new ideas, taking measured risks, and adjusting as challenges come up.
A successful launch tends to combine creativity, data-driven insight, and consistent execution. Partnering with a capable agency and staying focused on your goals gives a new product a better chance of reaching its audience and supporting longer-term growth.
If you are getting ready to launch, review the agencies above, shortlist a few that fit your needs, and start reaching out.