Marketers are quick to devise new jargon to delineate the subtle differences between seemingly similar marketing activities. To complicate matters, many marketers are quick to adopt the marketing moniker-du-jour without adopting or applying any new marketing activities. Deviate Labs is known for being at the forefront of the industry, in fact, we were the first dedicated growth hacking agency when we founded Deviate Labs in 2014, and we are trusted as an authority to define and transcribe the subtle shifts in the marketing industry, for example, we authored the book Growth Hacking
in 2017. As a continuation of our work, below are responses to some of the more frequent questions about growth hacking and growth marketing we receive.