We've helped companies of all different industries and sizes, including:
- venture-backed startups like Dollar Shave Club, acquired by Unilever for $1 billion
- celebrity-founded startups like Hello Bello, founded by Kristen Bell and Dax Shepard
- bootstrapped ventures like Tapfiliate, the largest affiliate marketing SaaS company in Europe
- Shark Tank featured startups like Lollaland, backed by Mark Cuban and Robert Herjavec
- Grammy-nominated musicians like Michael Marquart, former drummer in the 80s rock band, A Flock of Seagulls
Why Companies Choose Us
The Deviate Labs Difference
- The website hosting division of Automattic, the company behind WordPress
- Beasts of Balance, an interactive board game company backed by Amazon and acquired by Niantic, the creators of Pokémon Go
- An international conglomerate that owns the resale rights to all .tech domains
- We are based in North America, but our clients span the US, London, Paris, Amsterdam, Mumbai, Shanghai, and beyond. As marketing ambassadors, we take tactics forged in the fires of America's free market capitalism and transport them around the world.
Our Growth Process
Deviate Labs' growth marketing ideology is rooted in marketing fundamentals compounded with battle-tested innovation. We collaborate with every client to develop a custom strategy and lay out a working roadmap that prioritizes whatever will have the most impact on their goals.
Whether the recipe calls for tried-and-true channels of performance marketing, testing unique growth hacks, or exploring new initiatives altogether — or a blend of all of the above — we've done it all.
Why Clients Choose Us
The "X" Factor
When circumstances align and clients crave certain out-of-the-box tactics, we concoct creative, experimental growth hacks. We start with a brainstorm session to align on campaign goals, brand fit, risk tolerance, and potential outcomes. Then we handle execution from start to finish - handling the mise-en-place and cooking up a Michelin-worthy growth stunt. Following are three examples whose results exceeded even our own expectations, with some confidential details omitted for client privacy.Contact Us
Ready for Growth?Contact Us
Breaking Through theBlack Friday Noise
Radix owns the registration rights for top-level domains, and they retained us to strategize and execute a campaign to capture the tech community's attention. Our ultimate goal was to raise awareness around Radix's .tech domains.
After a collaborative ideation process, we decided on an "anti-ad campaign." We scheduled it to launch on the most crowded advertising week of the year: Black Friday through Cyber Monday. To break through the commercial noise, we conceived and architected a series of digital puzzle rooms. Each room was a tech-themed challenge filled with ciphers and trivia tailored to the tech community.
Over 193,000 techies tried their hand at Break the Code, with the average visitor spending an astonishing 17.4 minutes on the site! Our campaign spawned a plethora of earned media, ranging from YouTube tutorials to a dedicated Discord server, to a 5000+ comment Reddit megathread. There was even a change.org petition for Break the Code themed merchandise. Radix quite literally had people writing in to say that the campaign changed their lives.Our Services
Sold-Out Pre-Launchon a $0 Ad Budget
We were retained by a Chinese pet product manufacturer. They wanted to transition from white-label retail partnerships to direct-to-consumer household sales.
Inspired by Google's Star Wars homage and infamous incentivized referral pre-launch, we cherry-picked components from both campaigns. We created a one-of-a-kind mash-up for the client's pre-launch: a viral campaign that pitted dog and cat lovers against each other. Over the course of just ten days, and without spending a dime on advertising, the landing page saw 130,000+ unique visitors. We got 40,000 email leads and 50,000+ social likes, shares, and comments. Our campaign was a smashing hit with hundreds of local animal shelters, leading to millions of social media impressions.
Days after the official launch of the client's ecommerce site, most of their merchandise sold out due to popular demand.Our Services
#1 Viral Songin the World
A freshly formed group of musicians led by a celebrity pop artist hired us to help their budding band land a global tour.
Our growth marketing ideation phase revealed that the client had just released a 4-track EP. We needed to capture the attention of the music industry's gatekeepers to validate our client's world tour aspirations. The primary goal was to top Spotify's "Viral 50" chart, while supporting a rising tide across YouTube, Apple Music, and other platforms.
While we can't disclose the technical details of our methodology, we helped the client top the Viral 50 chart, beating out the likes of Drake and Justin Timberlake. And the campaign's success eventually landed the client their global tour.Our Services