About Deviate Labs

Founded by a Rocket Scientist and a Silicon Valley Investment Banker

Deviate Labs is a growth marketing consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Clients include venture-backed startups like Dollar Shave Club, a half dozen companies featured on ABC’s reality TV show Shark Tank, a multi-billion dollar Korean conglomerate, a world-renowned tattoo artist, among a wide variety of others.

Deviate Labs is known for creatively cross-pollinating marketing tactics across industries and swiping emerging growth tactics from small startups and deploying them across large enterprises. Undergirding our tactical execution is a widely-adopted growth hacking framework, the ASP™ Sales Flywheel, that was first introduced in the book, “Growth Hacking: Silicon Valley’s Best Kept Secret”, which was co-authored by Deviate Labs’ co-founders Raymond Fong and Chad Riddersen.

Meet the Co-Founders

Raymond Fong Riddersen

Raymond Fong

Raymond has an engineering background, having an undergraduate degree from Harvey Mudd College, a graduate degree in Computer Engineering from the University of Southern California, and rocket engineering experience from JPL.

Chad Riddersen

Chad Riddersen

Chad has a business finance background, having an undergraduate degree from the University of Southern California, consulting experience at Deloitte, and M&A experience from two boutique investment banks (having sold and raised millions of dollars for startups).