In 2024, a stellar product or service is only as successful as its introduction to the market. The ability to captivate an audience from the get-go, create buzz, and drive immediate engagement is the hallmark of a successful launch.
Consider the case of Spotify's U.S. debut in 2011, a prime example of the power of strategic launch marketing. Before its official launch, Spotify created a sense of exclusivity and anticipation through an invite-only beta phase. This strategy not only built curiosity and demand but also fostered a community of early adopters who became evangelists for the brand. The marketing team leveraged these early adopters, creating organic buzz on social media (Facebook in particular) and across various digital platforms.
Spotify's strategic partnerships were also critical to its successful entry into the U.S. market. By collaborating with influential tech companies, namely, Facebook where Sean Parker (former Napster Creator and early investor in both Facebook and Shopify), announced a partnership between Facebook and Spotify at the F8 developer conference in September 2011 which lead to 1 million new users, Spotify extended its reach significantly. Additionally, the company invested heavily in content marketing, using engaging stories and compelling narratives to highlight how Spotify was revolutionizing music consumption. High-profile launch events, bolstered by strategic media placements, ensured that Spotify was on everyone’s radar.
This multifaceted approach resulted in well over a million U.S. users within months of launch, setting the stage for Spotify's dominance in the global music streaming market. The meticulous planning and execution behind Spotify’s U.S. launch underscore the essential role of a skilled launch marketing team in driving a product to success.
In the present day, the landscape for product launches has become even more competitive. Emerging technologies, shifting consumer behaviors, and an expanding digital ecosystem mean that the stakes are higher than ever. To navigate this complex environment, selecting the right launch marketing agency is crucial.
In this article, we highlight 22 of the best launch marketing agencies that have consistently demonstrated their ability to drive explosive growth for their clients. These agencies have a proven track record of transforming innovative ideas into market successes, employing cutting-edge strategies and creative solutions tailored to each client’s unique needs. Whether you are a startup ready to make your mark or an established brand launching a new product line, these agencies offer the expertise and vision to ensure your launch is nothing short of spectacular.
1. Deviate Labs
Location: Los Angeles, CA, USA
Founded: 2014 by Chad Ridderson and Raymond Fong
Contact: hello@deviatelabs.com
Deviate Labs is a full-service growth marketing agency that specializes in crafting innovative strategies for product launches. Their team of experts, led by a rocket scientist and a Silicon Valley investment banker, brings a unique perspective to the table, combining analytical rigor with creative flair. Deviate Labs is renowned for their ability to cross-pollinate marketing tactics from different industries, ensuring fresh and impactful campaigns. Their proprietary ASP™ Sales Flywheel framework has helped numerous clients, from Shark Tank startups to billion-dollar enterprises, achieve rapid and sustainable growth.
What sets Deviate Labs apart is their comprehensive approach to launch marketing. They don't just focus on creating buzz; they develop holistic strategies that encompass every stage of the customer journey. From crafting compelling brand narratives to optimizing for conversions and retention, Deviate Labs ensures that every touchpoint is designed to drive measurable results. With a track record that includes successful launches for Dollar Shave Club, Lollaland, and .Tech, among others, Deviate Labs has established itself as a trusted partner for businesses looking to make a big impact in the market.
Notable clients include Automattic (WordPress), Hello Bello (Kristen Bell / Dax Shepard), Dollar Shave Club, and .Tech Domains.
2. Viral Nation
Location: Ontario, Canada
Founded: 2014 by Joe Gagliese and Mat Micheli
Contact: www.viralnation.com/contact-us/
Viral Nation is a global influencer marketing agency that helps brands launch and promote products through social media. With a network of over 1 million influencers across various platforms and niches, Viral Nation has the reach and expertise to create viral campaigns that resonate with target audiences. Their data-driven approach and proprietary technology allow them to identify the right influencers for each campaign, ensuring maximum impact and ROI.
One of Viral Nation's key strengths is their ability to create authentic and engaging content that drives social buzz and conversions. They work closely with brands to develop creative concepts that align with their unique voice and values, while leveraging the influence and creativity of their network of content creators. Whether it's a product launch, a brand awareness campaign, or a sales push, Viral Nation has the tools and expertise to deliver results.
Notable clients include Uber, Logitech, Urban Outfitters, and Ubisoft.
3. SmartSites
Location: Paramus, NJ, USA
Founded: 2011 by Alex Melen and Michael Melen
Contact: contact@smartsites.com
SmartSites is a full-service digital marketing agency that specializes in helping businesses launch and grow their online presence. With a focus on website design, search engine optimization (SEO), and pay-per-click (PPC) advertising, SmartSites provides a comprehensive suite of services to help brands succeed in the digital landscape. Their team of experts works closely with clients to develop customized strategies that drive traffic, engagement, and conversions.
One of SmartSites' key differentiators is their emphasis on data-driven decision making. They use advanced analytics and tracking tools to measure the performance of every campaign, allowing them to continuously optimize and refine their approach. This commitment to transparency and accountability has earned them a reputation as a trusted partner for businesses of all sizes, from startups to enterprise brands. With a portfolio that includes over 900 launched websites and over $100 million in generated revenue for clients, SmartSites has a proven track record of driving digital growth and success.
Notable clients include Rolls-Royce, Rakuten, Audi, Poker Stars, and NJIT.
4. The Influencer Marketing Factory
Location: Miami, FL, USA
Founded: 2018 by Alessandro Bogliari
Contact: hello@theinfluencermarketingfactory.com
The Influencer Marketing Factory is a global influencer marketing agency that specializes in helping brands launch and promote products on TikTok, YouTube, and Instagram. With a focus on Gen Z and Millennial audiences, they have a deep understanding of the platforms and creators that resonate with these demographics.
The Influencer Marketing Factory offers end-to-end campaign management, from strategy and influencer selection to content creation and performance tracking. Their data-driven approach and platform expertise have helped numerous brands achieve viral success and drive measurable results. As a TikTok and Instagram Creative Marketing Partner, they have a proven track record of creating impactful campaigns that leverage the latest trends and features of these platforms.
Notable clients include Google, Meta, Universal, Unilever, and Amazon.
5. EmberTribe
Location: Greensboro, NV, USA
Founded: 2015 by Thomas Jones and Josh Sturgeon
Contact: www.embertribe.com/contact-us
EmberTribe is a performance marketing agency that helps brands launch and scale their paid social and paid search campaigns. With a focus on driving measurable results and ROI, EmberTribe combines data-driven insights with creative strategy to develop high-performing ad campaigns across platforms like Facebook, Instagram, Google, and LinkedIn.
What sets EmberTribe apart is their emphasis on continuous testing and optimization. They use a rigorous process of experimentation to identify the ad formats, targeting strategies, and creative elements that drive the best results for each client. Their team of experts stays up-to-date with the latest platform features and best practices, ensuring that each campaign is leveraging the most effective tactics and strategies.
Notable clients include Breyers, Cloudflare, Fruit of the Loom, Unilever, and Staples.
6. Sociallyin
Location: Atlanta, GA, USA
Founded: 2011 by Keith Kakadia
Contact: info@sociallyin.com
Sociallyin is a full-service social media agency that helps brands launch and manage their presence across all major social platforms. With a focus on creating engaging content, building communities, and driving measurable results, Sociallyin offers a range of services including social media strategy, content creation, community management, and paid social advertising.
One of Sociallyin's key strengths is their ability to create scroll-stopping content that resonates with each brand's unique audience. Their team of creative experts, including designers, videographers, and copywriters, work closely with clients to develop custom content that aligns with their brand voice and goals. They also use data and insights to continuously refine their approach, ensuring that each campaign is optimized for maximum performance and ROI.
Notable clients include Samsung, DICK'S Sporting Goods, Runway Rogue, Money Crashers, and Bear Paw.
7. Moburst
Location: Tel Aviv, Israel
Founded: 2013 by Gilad Bechar and Lior Eldan
Contact: info@moburst.com
Moburst is a global mobile growth marketing agency that helps brands launch and promote their mobile apps and games. With a focus on App Store Optimization (ASO), user acquisition, and mobile-first creative, Moburst provides end-to-end solutions for driving mobile growth and engagement.
One of Moburst's key differentiators is their proprietary ASO technology, which helps brands optimize their app store listings for maximum visibility and downloads. They also have a team of expert media buyers who specialize in driving cost-effective user acquisition across channels like Facebook, Google, and TikTok. With a client roster that includes big names like Google, Samsung, and Uber, Moburst has a proven track record of delivering mobile growth at scale.
Notable clients include Samsung, Uber, Reddit, Calm, and Abide.
8. NoGood
Location: New York, NY, USA
Founded: 2017 by Mostafa ElBermawy
Contact: nogood.io/contact-us
NoGood is a growth marketing agency that helps startups and established brands launch and scale their online presence. With a focus on paid social, paid search, and email marketing, NoGood provides a range of services to help brands acquire and retain customers across digital channels.
What sets NoGood apart is their emphasis on rapid experimentation and data-driven optimization. They use a process of continuous testing and iteration to identify the tactics and strategies that drive the best results for each client. Their team of experts stays up-to-date with the latest trends and best practices in digital marketing, ensuring that each campaign is leveraging the most effective growth strategies.
Notable clients include Invisibly, JVN Hair, SteelSeries, Intuit, and ByteDance.
9. Channel V Media
Location: New York, NY, USA
Founded: 2017 by Gretel Going
Contact: hello@channelvmedia.com
Channel V Media is a full-service PR and digital brand development agency that helps companies launch and grow their online presence. With a focus on earned media and influencer partnerships, Channel V Media provides a range of services including media relations, thought leadership, and social media management.
One of Channel V Media's key strengths is their ability to secure high-impact media placements and partnerships that drive brand awareness and credibility. They have a deep network of media contacts and influencer relationships, enabling them to create custom campaigns that reach each client's target audience. With a client roster that includes big names like IBM and Hilton, Channel V Media has a proven track record of driving PR success for brands across industries.
Notable clients include Bluecore, BreezoMeter, Bold Commerce, Meatless Farm, and Infragistics.
10. Swidia
Location: Chicago, IL, USA
Founded: 2018 by Jack Chen and Frank Jiang
Contact: contact@swidia.com
Swidia is a specialized growth marketing agency that focuses on helping consumer startups launch and scale their user acquisition efforts. With deep expertise in paid social and creative testing, Swidia provides a range of services to help brands efficiently acquire new users and customers on platforms like Facebook, Instagram, and TikTok.
What sets Swidia apart is their creative studio and rigorous testing methodology. They develop scroll-stopping ad creative and use a process of continuous testing and optimization to identify the top-performing ad variants for each campaign. This data-driven approach has helped numerous startups achieve rapid growth and hit their user acquisition targets.
Notable clients include Dude Wipes, Cameo, SoundCloud, Opendoor, and Casper.
11. Lyfe Marketing
Location: Atlanta, GA, USA
Founded: 2011 by Sean Standberry and Keran Smith
Contact: www.lyfemarketing.com/contact-us
Lyfe Marketing is a full-service digital marketing agency that specializes in helping small businesses launch and grow their online presence. With a focus on social media management, PPC advertising, and email marketing, Lyfe Marketing provides affordable solutions for businesses looking to drive more traffic, leads, and sales.
One of Lyfe Marketing's key differentiators is their emphasis on education and transparency. They work closely with each client to develop custom strategies that align with their unique goals and budget, while providing regular reports and insights to keep them informed and in control. With a track record of helping small businesses across industries achieve online success, Lyfe Marketing is a trusted partner for affordable digital marketing services.
Notable clients include West Coast Goalkeeping, BillDeWees, FunParkGo, StreamShif, and Jalia Walda.
12. Growfusely
Location: Ahmedabad, India
Founded: 2018 by Pratik Dholakiya
Contact: hello@growfusely.com
Growfusely is a content marketing agency that helps brands launch and scale their organic growth efforts with high-quality, SEO-optimized content. With a focus on blog content, guest posting, and link building, Growfusely provides end-to-end solutions for improving search engine rankings and driving more organic traffic.
What sets Growfusely apart is their emphasis on quality and originality. Their team of expert writers and editors crafts compelling, well-researched content that resonates with each brand's target audience and adheres to the latest SEO best practices. With a proven track record of driving organic growth for brands like Wrike and Social Jukebox, Growfusely is a top choice for businesses looking to build a strong content foundation.
Notable clients include Shopify, JetOctopus, SEMRush, Document360, and Trustpilot.
13. Growth Division
Location: London, England
Founded: 2019 by Tristan Gillen
Contact: hello@growth-division.com
Growth Division is a unique growth marketing agency that focuses on helping pre-seed and seed-stage startups scale quickly. Unlike traditional agencies, Growth Division assembles custom teams of freelance channel experts to work alongside each startup's founding team, providing a flexible and cost-effective solution for early-stage growth.
With a focus on paid social, content marketing, email marketing, and conversion rate optimization, Growth Division helps startups identify and scale their most effective growth channels. Their data-driven approach and deep expertise across multiple channels have helped numerous startups achieve rapid growth and hit their funding milestones.
Notable clients include Addland, Weavr, startups.com, Breezy, and Oddbox.
14. The Goat Agency
Location: London, England
Founded: 2015 by Arron Shepherd, Harry Hugo and Nick Cooke
Contact: https://goatagency.com/contact-us
The Goat Agency is a global social media agency that specializes in helping brands launch and manage influencer marketing campaigns at scale. With a focus on TikTok, Instagram, and YouTube, The Goat Agency provides end-to-end solutions for influencer discovery, campaign management, and performance tracking.
One of The Goat Agency's key differentiators is their proprietary influencer marketing platform, which enables brands to identify and activate influencers across multiple geographies and languages. Their team of experts also provides strategic guidance and creative support to ensure each campaign achieves maximum impact and ROI.
Notable clients include Fireball, Dell, Audi, M&Ms, and Nivea.
15. Fresh Content Society
Location: Evanston, IL, USA
Founded: 2014 by Scott Emalfarb
Contact: s@freshcontentsociety.com
Fresh Content Society is a boutique social media agency that helps brands launch and manage their social media presence with compelling content and community management. With a focus on Instagram, TikTok, and Pinterest, Fresh Content Society provides a range of services including content creation, influencer partnerships, and paid social advertising.
What sets Fresh Content Society apart is their emphasis on creating authentic, engaging content that resonates with each brand's unique audience. Their team of creatives and strategists works closely with each client to develop a distinct brand voice and aesthetic that stands out in the feed.
Notable clients include LINE-X, Bath Planet, KFC, Manny’s Deli, and True Value.
16. The Shelf
Location: Atlanta, GA, USA
Founded: 2013 by Atul Singh and Lauren Jung
Contact: www.theshelf.com/schedule-a-demo
The Shelf is a full-service influencer marketing agency that helps brands launch and scale influencer campaigns across multiple social media platforms. With a focus on micro and nano influencers, The Shelf provides a range of services including influencer discovery, content creation, and campaign management.
One of The Shelf's key strengths is their emphasis on authentic, long-term partnerships between brands and influencers. Their team of experts carefully vet each influencer to ensure they align with the brand's values and aesthetic, resulting in high-quality, impactful content that drives real business results.
Notable clients include Lenox, St Pierre Bakery, The Honest Company, KISS, and Nite Ize.
17. Ubiquitous
Location: Los Angeles, CA, USA
Founded: 2021 by Jess Flack, Brandon Gambucci, and Alex Elsea
Contact: www.ubiquitousinfluence.com/contact
Ubiquitous is a global influencer marketing agency that specializes in helping brands launch and scale campaigns on TikTok, Instagram and YouTube. With a network of over 100,000 influencers across multiple verticals, Ubiquitous provides a full suite of services including influencer discovery, content creation, and campaign management.
One of Ubiquitous' key strengths is their data-driven approach to influencer selection and campaign optimization. Their proprietary technology enables them to identify the most effective influencers for each brand based on factors like audience demographics, engagement rates, and content style. They also provide detailed performance reporting and insights to help brands continually refine their influencer strategy.
Notable clients include Lyft, Samsung, Netflix, Doritos, and Amazon.
18. MOMENTiQ
Location: Los Angeles, CA, USA
Founded: 2023 by Alex Elsea
Contact: alex@bemomentiq.com
MOMENTiQ is a specialized influencer marketing agency that focuses on helping brands launch and scale campaigns on TikTok and YouTube. With a deep understanding of these platforms and their unique content styles, MOMENTiQ provides end-to-end solutions for influencer discovery, content creation, and campaign management.
One of MOMENTiQ's key differentiators is their emphasis on creative strategy and storytelling. Their team of experts works closely with each brand to develop compelling campaign concepts that leverage the latest trends and features on TikTok and YouTube. They also have a proven track record of executing large-scale campaigns, such as their partnership with The Recording Academy for the GRAMMYS.
Notable clients include Mattel, NZXT, American Express, Higround, and Skylar.
19. HireInfluence
Location: Los Angeles, CA, USA
Founded: 2011 by Jason Pampell
Contact: hireinfluence.com/contact
HireInfluence is a full-service influencer marketing agency that helps brands launch and scale campaigns across multiple social media platforms. With a focus on authentic, long-term partnerships between brands and influencers, HireInfluence provides a range of services including influencer discovery, content creation, and campaign management.
What sets HireInfluence apart is their emphasis on data-driven influencer selection and campaign optimization. Their proprietary technology enables them to identify the most effective influencers for each brand based on factors like audience demographics, engagement rates, and brand affinity. They also provide detailed performance reporting and insights to help brands continually refine their influencer strategy.
Notable clients include Grammarly, McDonald’s, Ricola, Southwest Airlines, and Nickelodeon.
20. Orange Pegs
Location: Irvine, CA, USA
Founded: 2013 by Lucas Hamon
Contact: orangepegs.com/grow-your-business-free-assessment
Orange Pegs is a growth marketing agency that helps startups and SMBs launch and scale their online presence. With a focus on inbound marketing and growth hacking, Orange Pegs provides a range of services including content marketing, email marketing, and conversion rate optimization.
What sets Orange Pegs apart is their emphasis on rapid experimentation and iterative optimization. Their team of experts uses a data-driven approach to quickly test and refine different growth strategies, helping clients identify and double down on their most effective channels and tactics. They also provide ongoing support and training to help clients build their own in-house growth capabilities.
Notable clients include Headcount Management, Solucient, Tradier, Nicklas Staffing, and VIAcode.
21. Ladder.io
Location: New York, NY, USA
Founded: 2014 by Jonathan Brody and Mike Taylor
Contact: ladder-growth-review.typeform.com/
Ladder.io is a growth marketing agency that helps companies of all sizes launch and scale their online growth. With a focus on experimentation and rapid iteration, Ladder.io provides a range of services including growth planning, campaign management, and creative optimization.
What sets Ladder.io apart is their proprietary technology platform, which uses AI and machine learning to help brands quickly test and optimize different growth strategies. Their platform also provides detailed performance reporting and insights, enabling brands to make data-driven decisions about their marketing efforts. With a client roster that includes brands like Booking.com, Facebook, and Nestle, Ladder.io has a proven track record of driving measurable results for companies across industries.
Notable clients include Facebook, Cellucor, Nestle, Ideo, and Floyd.
22. NeoReach
Location: San Francisco, CA, USA
Founded: 2014 by Jesse Leimgruber
Contact: team@neoreach.com
NeoReach is a leading influencer marketing agency that helps brands launch and scale their campaigns across multiple social media platforms. With a database of over 3 million influencers and a suite of proprietary tools, NeoReach enables brands to identify, activate, and track the performance of their influencer partnerships. Their data-driven approach ensures that each campaign is optimized for maximum reach, engagement, and ROI.
One of NeoReach's key strengths is their ability to match brands with the right influencers based on factors like audience demographics, content style, and brand affinity. They also offer a range of services beyond influencer sourcing, including content creation, performance tracking, and campaign management. With a client roster that includes big names like Amazon, Walmart, and Airbnb, NeoReach has a proven track record of delivering successful influencer campaigns at scale.
Notable clients include Amazon, Airbnb, Casper, FanDuel, and Honda.
Conclusion
In conclusion, launching a new product or service is a critical moment for any business, and the right launch marketing agency can make the critical difference between success and failure. The 22 agencies featured in this list represent the cream of the crop in the launch marketing world, with a wide range of capabilities, specialties, and track records of driving explosive growth for their clients. Whether you're looking for a full-service agency to handle every aspect of your launch from strategy to execution, or a specialized firm to help you optimize a specific channel or tactic, there's an agency on this list that can meet your needs.
But choosing the right agency is just the first step. To truly achieve explosive growth, you'll need to work closely with your agency partner to develop a customized strategy that leverages your unique strengths and opportunities. This means being open to new ideas, taking calculated risks, and staying agile in the face of inevitable challenges and setbacks.
Ultimately, the key to a successful launch is a combination of creativity, data-driven insights, and determined execution. By partnering with one of these top launch marketing agencies and staying focused on your goals, you can give your new offering the best possible chance of success and set your business up for long-term growth and profitability.
So if you're ready to get one step closer to your launch, find a few of your favorites on the list and start reaching out. With their expertise and experience on your side, the sky's the limit.