The first day I started my internship at Deviate Labs, they threw me right into the mix—I was invited to join a client call with our new client, Only Twin. I figured I'd have some time to get my bearings, but the next thing I knew, less than a month later, I was on set for Only Twin's music video shoot.
Our team worked tirelessly behind the scenes in those few weeks before the shoot. We dove into content creation, fine-tuned PPC campaigns, and implemented innovative growth hacking strategies for Spotify. And that's just the stuff I’m allowed to talk about.
My boss shipped me off to the music video shoot, figuring I could lend a hand wherever needed and knowing I'd be up for it. It was an impressive production run by The Director Brothers with celebrity actors such as Julianne Hough and Flula Borg, over 30 crew members, and an elaborate set. My role wasn't huge, but I wore a few hats: background extra, disposable camera distributor for social media content, and even dog sitter for the star, Julianne Hough.
This project has provided invaluable insights into client management. Being involved from the outset of Only Twin's onboarding has allowed me to understand the intricacies of the client lifecycle in a growth marketing agency. Offering to help out on-site showed to me that you need to proactively support your clients in a variety of different ways. Being there with the client on the big shoot day helped enhance our communication and collaboration skills in our later meetings. Although this client was an artist, I have been able to apply these learnings to all the different client’s I’m working with that encompass a myriad of different industries.
If you're curious about the shoot, check out the disposable camera footage we captured. And for those eager to spot my big-screen debut, you can catch a glimpse of the back of my head at the start of Only Twin's official music video.