📈 Innovative Growth Marketing Agency

Deviate Labs
Innovative Growth
Marketing Agency

If your startup has gone from “Zero to One”, Deviate Labs will help you go from One to a Million…

Deviate Labs is a growth marketing agency established in 2013 offering a wide spectrum of custom-tailored marketing services, both advisory and execution. We have worked with venture-backed startups like Dollar Shave Club, acquired by Unilever for $1 billion, celebrity-founded startups like Hello Bello, founded by Kristen Bell and Dax Shepard, bootstrapped ventures like Tapfiliate, the largest affiliate marketing SaaS company in Europe, Shark Tank featured startups like Lollaland, backed by Mark Cuban and Robert Herjavec, and Grammy-nominated musicians like Michael Marquart, the former drummer in the 80s rock band, A Flock of Seagulls. Our growth marketing campaigns have been featured on media outlets like CBS, VentureBeat, and NPR and Deviate Labs’ co-founders, Chad Riddersen and Raymond Fong, authored the Amazon Best Seller, “Growth Hacking: Silicon Valley’s Best Kept Secret.”

Deviate Labs is a growth marketing agency established in 2013 offering a wide spectrum of custom-tailored marketing services, both advisory and execution. We have worked with venture-backed startups like Dollar Shave Club, acquired by Unilever for $1 billion, celebrity-founded startups like Hello Bello, founded by Kristen Bell and Dax Shepard, bootstrapped ventures like Tapfiliate, the largest affiliate marketing SaaS company in Europe, Shark Tank featured startups like Lollaland, backed by Mark Cuban and Robert Herjavec, and Grammy-nominated musicians like Michael Marquart, the former drummer in the 80s rock band, A Flock of Seagulls. Our growth marketing campaigns have been featured on media outlets like CBS, VentureBeat, and NPR. Deviate Labs’ co-founders, Chad Riddersen and Raymond Fong, authored the Amazon Best Seller, “Growth Hacking: Silicon Valley’s Best Kept Secret.”

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Why Companies Choose Us

Deviate Labs marries time-proven marketing tactics with creative “out-of-the-box” growth hacks. We recognize that each client circumstance is unique and rather than fitting every client into a cookie-cutter marketing plan, we customize the go-to-market tactics for every engagement.

Deviate Labs is industry agnostic, having worked with clients across a breadth of industries including a famous tattoo artist, Roxx, with work featured in the Museum of Modern Art, the website hosting division of Automattic, the company behind WordPress, an interactive board game company, Beasts of Balance, backed by Amazon and acquired by Niantic, the creators of Pokémon Go, an Instagram influencer, Jenny Cipoletti, on the launch of a mobile app, a YouTube influencer, The Idaho Painter, on the launch of a private-label product line, and even an international conglomerate that owns the resale rights to all .tech domains.

Being that our work ranges from direct-to-consumer ecommerce companies, to enterprise SaaS companies to mobile apps to Grammy-nomination runs, Deviate Labs is adept at swiping a tactic working in one industry and deftly deploying that tactic in another industry. The free-flow exchange of ideas empowers us to harmonize a go-to-market approach in a way that differentiates Deviate Labs from “traditional” marketing agencies.

Deviate Labs is based in North America. Approximately half of our clients are based out of the United States ranging from London to Paris to Amsterdam to Mumbai to Shanghai and beyond. Oftentimes, we serve as the marketing ambassadors unlocking the riches of North American and helping transport tactics forged in the fire of America’s free market capitalism to regions around the world.

Three Examples of Growth Hacks

While our growth marketing ideologies are rooted in marketing fundamentals steeped with battle-tested strategies, under the right circumstances and with the right client, we have had the opportunity to implement growth hacks that have produced results that exceeded even our own expectations. Following are three examples with specific detail omitted for client-privileges reasons.

Breaking Through the Black Friday Noise

Radix, the conglomerate that owns top-level domain registration rights, retained Deviate Labs to identify and help execute a campaign to capture the attention of the tech community for their .tech domains. After a multi-month growth hacking ideation process we facilitated for our client, we settled on an “anti-ad campaign” scheduled to launch on the most crowded advertising week of the year, Black Friday through Cyber Monday. Deviate Labs conceived and architected a series of rooms filled with puzzles, ciphers, and trivia tailored for the tech community. Over 193,000 techies tried their hand at the puzzles, with the average visitor spending an astounding 17 minutes and 22 seconds on the website! The campaign spawned a multitude of media ranging from memes to YouTube solution tutorials to a dedicated Discord channel to a 5,000+ comment Reddit megathread and even a Change.org #DotGang merch petition. Our client, quite literally had people writing in saying that the campaign changed their life.

Radix’ Break The Code Growth Hack was a huge success resulting in literally life-altering experiences.

Dogs vs. Cats was Deviate Labs growth marketing tactic that netted our client 40,000 free email leads in only 10 days.

Sold-Out Pre-Launch on a $0 Ad Budget

We were retained by a Chinese pet product manufacturer that wanted to transition from Target and Walmart white-label partner to a direct-to-consumer household brand. Inspired by Google’s Star Wars homage and Harry’s infamous incentivized referral pre-launch, Deviate Labs cherry-picked components from both campaigns and created a one-of-kind mash-up for this client’s pre-launch. Leveraging our technical background in conjunction with our marketing prowess, we created a viral campaign that pitted dog-lovers against cat-lovers. Over the course of just 10 days and without spending a dime on advertising, the campaign page had 130,000+ unique visitors, achieved 40,000 email leads, and got millions of social media impressions after getting traction from hundreds of local animal shelters that resulted in 50,000+ social likes, shares, and comments. Days after the official launch of their ecommerce site, most of their merchandise sold out due to popular demand.

#1 Viral Song in the World

A celebrity pop artist hired us to help their budding band land a global tour. A freshly formed group of music artists had just released a 4-track “EP” album and was keen to top the charts to capture the attention of music industry gatekeepers and validate their world-touring aspirations. The primary goal was to top Spotify’s “Viral 50” charts and simultaneously support a rising tide across YouTube, Apple Music, Shazam, and other platforms. While we can’t disclose the technical details of our methodology, we can convey that Deviate Labs was able to help our client top the Viral charts, beating out the likes of Justin Timberlake and Drake, and land a global tour.

One of our growth hacks was to help a budding celebrity pop artist break into Spotify’s “Viral 50” charts. Mission accomplished.

Ready for Growth?

Founded by a Rocket
Scientist and a Silicon
Valley Investment Banker

Deviate Labs is a growth marketing consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Clients include venture-backed startups like Dollar Shave Club, a half dozen companies featured on ABC’s reality TV show Shark Tank, a multi-billion dollar Korean conglomerate, a world-renowned tattoo artist, among a wide variety of others.

Deviate Labs is known for creatively cross-pollinating marketing tactics across industries and swiping emerging growth tactics from small startups and deploying them across large enterprises. Undergirding our tactical execution is a widely-adopted growth hacking framework, the ASP™ Sales Flywheel, that was first introduced in the book, “Growth Hacking: Silicon Valley’s Best Kept Secret”, which was co-authored by Deviate Labs’ co-founders Raymond Fong and Chad Riddersen.

Tactics and Beyond

We have diverse backgrounds, unique perspectives, and extensive experience across multiple marketing disciplines spanning a wide spectrum of industries. Below are some examples of tactics we have helped deploy for our clients as part of our devised marketing strategies.

Programmatic Advertising

Meta Ads (Facebook / Instagram)
Google Ads
YouTube Ads
LinkedIn Ads
TikTok Ads
Microsoft Ads
Quora Ads
Reddit Ads
Twitter Ads
Pinterest Ads
App Store Ads
Other Platforms

Marketing Advisory

Go-to-Market Strategy
Product Launch Planning
Marketing / Growth Budget Planning
Growth Hacking Ideation
Stunt Marketing Ideation
Brand Voice Development
Message & Audience Testing
Content Marketing Strategy
Marketing Org Chart Advisory
Product-Led Growth Ideation
Community-Led Growth Ideation

Organic Growth

Content Marketing
AI-Based Content Creation
Search Optimization (SEO)
App Store Optimization (ASO)
Sponsorship Strategies
Celebrity Endorsements
Co-Marketing
Viral Campaign Development
SEO-Focused PR
Strategic Partnerships

Conversion Optimization

Website Audit
Landing Page Development
Lead Magnet Creation
Copy Audit
On-Site SEO Advisory
Content Marketing
Keyword Research / Planning
Email Marketing
Heatmap Analysis
A/B Testing
Marketing AI / Machine Learning Optimization

Saas Marketing

Performance Marketing
Account-Based Marketing
Email Automation
Full-Funnel Development
Lead Buys (Gartner & Others)
Product Hunt Launch
App Store Ads
Integration Strategy
Sales Collateral Creation
Among Other Items

Other

Stunt Marketing
Influencer Marketing
Investor Marketing
Ad Design
Mascot Creation
Jingle / Slogan Development
Sonic Branding
Contest Campaigns
Funnel Development
Email Marketing
Direct Ad Buys
Podcast Advertising
Marketing Automation
Marketing Insights / Analytics

Testimonials

We seek to work with passionate and driven entrepreneurs above all else. We are agnostic to the industry (in fact, we relish the opportunity to apply our innovations to new industries). Here is what some of our past clients have to say about working with us...

I've been working with the Deviate Labs team for over a year now and it has been a fantastic experience! As our project has evolved, the team was able to adapt and optimize for each stage. Deviate Labs is a creative and resourceful team with many facets of expertise — I highly recommend their services.

Manat MacLeod @ SMART Technologies

Deviate is incredibly thoughtful in their approach to our app's advertising strategy. They're a data-driven team that executes at a high level and provides a lot of innovative ideas. We genuinely appreciate their enthusiasm and can-do attitudes!

Jenny Cipoletti @ Tivvit

Deviate Labs is a cutting-edge, comprehensive, and well-informed marketing company. We have been beyond impressed with their proactive nature and diligence in quickly getting our business working multiple angles that we would have otherwise not had the time for or the knowledge of.

By using traditional, tried and true marketing concepts in new and technology-driven ways, they are working on a whole different level than most in their field.

Dustin Martin @ Martin Studios

We have been working with Deviate Labs since March 2017. It started with an introductory call which lasted for 45 min. I knew that they would be the guys to help us expand our business and get more customers. Deviate Labs has been helping me with content marketing and running Google ads for our product and so far it's productive.

I would recommend Deviate Labs for anyone who wants to expand their business and see a rapid growth.

Krishna Surendra @ HR Cloud